Elite sports management, representing global talent across sports, entertainment and media.
We work alongside athletes and coaches at every stage of their journey, guiding careers with clarity, precision, and long-term thinking.
SAM UNDERHILL
•
JOE MARCHANT
•
GEORGE HORNE
•
LIAM WILLIAMS
•
CHARLIE EWELS
•
BEN TAMEFUINA
•
SALESI RAYASI
•
TOM HOOPER
•
TANIELA TUPOU
•
PITA GUS SOWAKULA
•
HARVEY SKINNER
•
SAM UNDERHILL • JOE MARCHANT • GEORGE HORNE • LIAM WILLIAMS • CHARLIE EWELS • BEN TAMEFUINA • SALESI RAYASI • TOM HOOPER • TANIELA TUPOU • PITA GUS SOWAKULA • HARVEY SKINNER •
This is an evolution in
Sports representation.
Built on collaboration.
&Code was built on the belief that elite athletes deserve more than traditional representation. Success at the highest level demands trust, alignment, and a team that understands the pressures, opportunities, and responsibilities that come with modern sport.
With roots in elite rugby both as players, and over 20 years of industry representation experience, &Code has evolved into a modern global management company working closely with talent to build careers with purpose.
“Sport is built on codes.
Discipline. Respect. Integrity.
What defines a career, is what comes next”
GARETH MORGAN - CO FOUNDER
Our Services
The name itself reflects our foundations. Sport is built on codes, standards, values, discipline, and respect. Those same principles shape how we operate. The “&” represents partnership: standing beside our clients, invested in their journey, and committed to helping them thrive both professionally and personally.
We are proud to represent athletes competing at the highest level, as well as those determined to leave their mark on the next generation of sport.
Global Reach
01
Through an established international network of clubs, brands, federations, rights holders, and commercial partners, &Code creates opportunities that reach far beyond domestic markets.
02
Commercial Partnerships
Connecting athletes with premium brands, meaningful partnerships, and long-term commercial opportunities that align authentically with their identity, audience, and values.
Brand Development
03
Building personal brands with clarity and purpose. We help athletes shape how they are seen across digital, media, and public platforms, creating long-term value beyond performance alone.
Content Creation
04
From social-first campaigns and branded content to photography, video production, and campaign creative, we ensure every piece of content strengthens the athlete's profile and supports their wider ambitions.
Media Opportunity
05
Navigating the modern media landscape requires experience, preparation, and the right connections. We help identify and secure opportunities across broadcast, digital, print, and live events, positioning our talent where their stories can have the greatest impact.
Career Planning
06
Supporting athletes beyond the present moment. We help create long-term plans focused on sustainable success, transition planning, business opportunities, and life after sport.
Start the Conversation
Whether you’re an athlete looking for the right team around you, or a brand interested in building meaningful partnerships, we’d love to hear from you.
&Code is built on relationships, trust, and long-term thinking. If you’re ready to take the next step, get in touch and start the conversation.